Essential books for marketers / planners

in Marketing (general)

There was a great thread on Twitter which lots of marketing planners and strategists got involved in (I came late to the party and saw all my recommendations had already been given).

Alex Murrell handily summarised the list here:

Essential books for junior planners

Definitely have a good look at this list and read as much of it as you can.

…then decide whether you agree with the advice. Don’t just follow blindly.