Job Vacancy: Digital Creative (Leeds)

Fancy working for the agency that I’m pretty damn proud to be at?

The digital team at Brass in Leeds have an opportunity for a specialist digital creative to assist the creative director in a wide range of digital campaigns for famous consumer brands.

You’ll be developing ideas, writing and presenting creative proposals for colleagues and clients, working with writers and designers on campaigns and using your own creative skills to prototype innovations and get your ideas across fast.

If you’ve got agency experience with blue chip brands that’s a bonus, but along with your c.v., we’ll be interested in your seeing your ideas, and how you can present yourself and your work. We’re looking for someone who gets excited by technology, social media and the continuing potential of the digital world.

If you have design, illustration or writing skills, that is an advantage – but all of your creative interests or hobbies are relevant. As a creative person you’ll more than likely be used to taking photos, making music or shooting video, but we equally want to see if you make robots or are into dressmaking, landscape gardening or woodwork.

Most of all you’ll be excited to take your ideas and see them develop into reality.

About us:

We’re an independent top 50 digital agency. We work as the lead digital strategic and creative team, at a global level, for some of the biggest brands and companies on the planet. We run a high profile brand social media group with 3/4 million fans. We made a BAFTA nominated game, shot famous footballers, TV chefs and puppet dogs. And you’re as likely to find us making something out of a plastic bottle and decorating biscuits as writing a soundtrack or designing a website.

So, if you’re after a challenge, and think you could bring innovative digital thinking, great art direction and world class creative to our growing team – give us a shout.

To apply, please send your CV to Andrew Brown

27% of Pinterest users have purchased a product as a result of seeing it on Pintererst

A new report from The Social Habit has found that while Pinterest has a smaller user base than services like Facebook or Twitter, the service engenders enormous loyalty and has become a daily habit for more than half its users.

  • [tweetherder]More than half of Pinterest users visit the site each day[/tweetherder]
  • [tweetherder]Pinterest is the third-most widely-used social network for women 18-44 behind Facebook and Twitter[/tweetherder]
  • [tweetherder]27% of Pinterest users have purchased a product as a result of seeing it on someone else’s pinboard[/tweetherder]

via Research shows that Pinterest is big, it’s bad, and it’s for real.

54% of Top Brands Now Active on Instagram

Instagram keeps growing in popularity, it has over 100 million users.

When Simply Measured first studied top brand’s Instagram adoption in August, they were starting to engage on the network. Three months later, the brands who adopted early are seeing month-over-month growth, creating a bigger gap between themselves and brands who haven’t started using the service.

[tweetherder]54% of the world’s top brands are now using the mobile network to engage consumers[/tweetherder] 

via 54% of Top Brands Now Active on Instagram [Study] | Simply Measured.

STUDY: Copy is more credible when shown with photos (even when they don’t support the point!)

A picture may be worth MORE than a thousand words in some cases. A new study from researchers at  Victoria University of Wellington in New Zealand show that text is more credible when accompanied by photos, even when the photos don’t support the point of the text!

Read the full Persuade with Pictures article on ‘Neuromarketing‘.

The Neuromarketing takeaway  is that if you want to be credible, you should accompany your statements with photos and, perhaps, descriptive text.

Clearly, if the imagery directly supports your claims, so much the better. But, even if such photos don’t exist, you should still include relevant images. For example, a claim of “easy to use” would be hard to directly prove by a photo, but an image of a person using the product could still make the claim more believable.

(via @jake_hird)

Newspaper print and web readerships [infographic]

The National Readership Survey’s Print and Digital Data (NRS PADD) findings for the period July 2011 to June 2012:

via Newspaper print and web readerships at a glance | The Wall Blog.