Social Media

Don’t be too sassy in social

3/4 of consumers believe there’s value in brands exhibiting humour on social but only 1/3 actually want brands to bring on the snark full force…

Young people are using 4+ social networks – should your brand?

Global Web Index recently (today!) published some data showing that young people (I’m trying to get out of the habit of calling them Millennials) are using, on average, 4+ social networks actively (used in the

What teens don’t like about Facebook

Pew Research Center have released facts about Facebook, including one that debunks the theory that Facebook has a teen problem: 73 percent of U.S. Internet users between the ages of 12 and 17 are on

STUDY: How Fortune 500 Companies Use Instagram

TrackMaven examined the Instagram accounts of the Fortune 500 companies through Sept. 17 and found that the 123 with accounts had uploaded a total of 19,009 pictures and 243 videos. Other findings in the report

“The way people are using Twitter is changing in two respects. Firstly, it is becoming a passive source of discovery for users and secondly, users are using more as a tool or service rather than a pure social service.” via GlobalWebIndex | Twitter Now The Fastest Growing Social Platform In The World.

WANTED: Social Media Community Manager for top FMCG brand (London)

There is an exciting in-house client role of Social Media Community Manager available at one of the biggest FMCG brands in the UK. It’s a really exciting opportunity, so if you think you have what

Promoted tweets boost offline sales by 29%

Twitter users who engage with promoted tweets buy more. That’s unsurprising — if you retweet, favorite, or reply to a tweet, you’re likely paying attention, understanding what’s been promoted, and reacting to it emotionally enough