‘Tumblr’ poised to overtake ‘Blog’ on Google searches

Posted on August 8, 2012

Tumblr is on the cusp of doing something quite incredible. Google searches mentioning the service are poised to surpass searches for ‘blog’ by the end of the year, showing that the New York-based company has truly established itself as the Web’s most popular blogging platform.

Google Search Volumes for Blog & Tumblr
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I’m not entirely sure this should be a measure of whether it’s the world’s most popular blogging platform – in a previous blog post, I found that 16% of blogs are on Tumblr / Posterous / TypePad.

Could it be that those 16% are actually more popular than the 43% of blogs that are on WordPress though?

via ‘Tumblr’ Poised to Overtake ‘Blog’ on Google Searches.

Category: Digital Marketing Tags: , , ,
  • http://www.deaddinosaur.co.uk Chris Norton

    This is a pretty interesting stat and rather shocking. I have been blogging for around 6 years and Tumblr feels like the new kid on the block to me (I have used them all) but the fact more people are searching for that term than the word blog seems odd. Unless of course during the research a Tumblr blog had a great story on it causing people to search for that. I wonder who published the trend research initially?

    • Ally Manock

      I must admit, I was quite surprised too! I have loved Tumblr, but moved this blog over from there because it was so inflexible and the traffic went way down when they changed the Explore feature. I’m very happy now I’m back with WordPress.

      Saying that….I’ve decided to keep on my Tumblr and change it into a more personal blog. Somewhere to show my Instagram photos, ramble on about whatever is irritating me that day, share a LOLcat…etc. etc.

      Maybe we just see Tumblr as still fairly new because we’re “pros” and find WordPress more suitable / popular with our audience? Maybe all “normal” people are really on Tumblr ;-)

  • Jonathan Hirst

    I believe i’m in the ‘normal person’ category and I am on wordpress. I get the impression that there’s more to these figures than meets the eye and perhaps the headline has been created through an interpretation of the stats. A little like earlier today when I read “When asked how important Facebook was to their jobs compared with two years ago, 66 percent said more important than not, versus 34 percent who replied less important.” Questionable statement unless you know that all 400 respondents were social media opinion formers…..