Top Performing Facebook Brand Pages Have More Heavy ‘Sharers’
Posted on August 21, 2012
Wildfire recently ran a study across 10,000 Facebook campaigns and then looked at the top 10% in terms of performance (which came from nearly 700 brands) to see what were the factors in their success.
It turns out that the top-performing brand pages have a higher percentage of fans that are considered to be ‘sharers’. This is exactly a revelation!…but the graphs are still interesting:
When a user sees lots of activity happening on a brand page, it is attractive and makes them want to get involved, Wildfire found.
One way brands can boost fan growth and engagement is by finding their advocates and super fans, and then determining what type of content actually gets them engaged with the brand page. In its study, Wildfire encouraged companies to run multiple engagement applications simultaneously, use clear calls-to-action, post images and leverage multiple social platforms in order to help achieve that goal.