The Marketing Paradox [infographic]
Posted on August 7, 2012
“Seth Godin recommends moving one circle inwards when your marketing isn’t working, it seems obvious, so why do we see even experienced marketers stuck in the outer rings, we wondered? Seth reckons it’s amateur marketers, maybe. We could deliberate for days on why, but we feel that it’s quite simply fear. A fear of changing from “what’s always worked”? Maybe there’s a pressure from upstairs for marketers to deliver short-term results forcing short-term thinking to demonstrate some form of ROI sooner rather than later?”
