The factors in the success of a brand’s Facebook page [data from Dynamic Logic]

Posted on August 21, 2012

Dynamic Logic (from Millward Brown) measure the brand impact of online advertising, lately they’ve been getting into measuring social media and what the “value of a fan” is. They have developed their own metric called ‘FanIndex’ and then look at the impact on the brand’s appeal: 

In a 2011 study, they published a few bits of aggregated data. More fans generally equals a more effective page (this ties in with my previous blog post about successful brand pages on Facebook having a greater number of heavy sharers):

Successful brand pages also post more frequently:

But, think about what you are posting – what will your fans value?

The full slideshare from Dynamic Logic: Value of a Fan.