Promoted tweets boost offline sales by 29%

Twitter users who engage with promoted tweets buy more. That’s unsurprising — if you retweet, favorite, or reply to a tweet, you’re likely paying attention, understanding what’s been promoted, and reacting to it emotionally enough to respond. That engagement, Datalogix’ study says, drove an average 12 percent sales lift across 35 brands with dozens of products in the study.

Perhaps even more significantly, however, even those who simply saw a tweet — without responding to it — bought 2 percent more often.

More graphs at: Promoted tweets boost offline sales by 29%, Twitter says and it’ll show you how | VentureBeat.

Twitter Says More Than Half Its Users Follow Six Or More Brands

In a presentation at the IAB MIXX advertising conference, Twitter’s vice president of global brand strategy Joel Lunenfeld said:

[tweetherder]88% of Twitter users follow at least one brand, and that more than half of users follow six or more brands[/tweetherder]

Twitter also studied the reasons why someone follows a brand, and as you might expect, freebies and discounts are definitely a factor. But according to Lunenfeld, people also said they were interested in getting access to exclusive or promotional content.

via Twitter Says More Than Half Its Users Follow Six Or More Brands | TechCrunch.

New Global Social Platform Stats: Engagement, Demographics & Device Usage

Global Web Index’s Wave 7 previews are out and they have published a small amount of data. I found the following three slides the most interesting…

Top Three Social Networks – Engagement

The text in red is my own notes. As I expected, the % of those on Google+ that is actively posting isn’t very favourable.

Social Platform Engagement

Social Platform Demographics

Twitter is a little more male than I expected.

Social Platform Demographics

Social Platforms – Device Usage

I really didn’t expect Google+ tp be the most mobile and Twitter to be the least.

Social Platforms on Mobile

Looking forward to lots more data from Global Web Index when Wave 7 is released fully.

Bolt gets biggest Twitter reaction

Usain Bolt is a very quick man, so it stands to reason that the tweets sent about his little jog would also be lightening fast.

The twitter reaction peaked 33 seconds after the race with 2,360 tweets per second.

mens 100m final tweets

Tweets per minute peaked at 105,000 – 4x the peak level witnessed during the opening ceremony (according to Starcom MediaVest Group’s analysis).

via Bolt Claims Twitter Gold [infographic] | The Wall Blog.