Twitter users who engage with promoted tweets buy more. That’s unsurprising — if you retweet, favorite, or reply to a tweet, you’re likely paying attention, understanding what’s been promoted, and reacting to it emotionally enough to respond. That engagement, Datalogix’ study says, drove an average 12 percent sales lift across 35 brands with dozens of products in the study.
Perhaps even more significantly, however, even those who simply saw a tweet — without responding to it — bought 2 percent more often.
LunaMetrics have released an updated version of their widely popular Social Media Sizing cheat sheet with image and video sizes for Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest:
A study of 36 million Twitter users shows:
- 66% are female
- ‘family’ is the top topic for women
- 15- 25 age category accounts for 73.7%
In a presentation at the IAB MIXX advertising conference, Twitter’s vice president of global brand strategy Joel Lunenfeld said:[tweetherder]88% of Twitter users follow at least one brand, and that more than half of users follow six or more brands[/tweetherder]
Twitter also studied the reasons why someone follows a brand, and as you might expect, freebies and discounts are definitely a factor. But according to Lunenfeld, people also said they were interested in getting access to exclusive or promotional content.
Global Web Index’s Wave 7 previews are out and they have published a small amount of data. I found the following three slides the most interesting…
Top Three Social Networks – Engagement
The text in red is my own notes. As I expected, the % of those on Google+ that is actively posting isn’t very favourable.
Social Platform Demographics
Twitter is a little more male than I expected.
Social Platforms – Device Usage
I really didn’t expect Google+ tp be the most mobile and Twitter to be the least.
Looking forward to lots more data from Global Web Index when Wave 7 is released fully.
Dan Zarella has looked at the correlations between social sharing (on sites like Facebook, Twitter and LinkedIn) and inbound links.
Dan compiled a database of more than 25,000 URLs that had been shared at least once on the three major social networks (Facebook, Twitter and LinkedIn), were at least a month old, and had at least one incoming link. He’s summarised his research in a succinct and handy way:
First, I looked at the relationship between the number of times a URL was Tweeted and the number of incoming links it had pointing to it. I found a convincing positive relationship. Those URLs that got more Twitter love, also got more link love.
Secondly, I looked at Facebook and found, somewhat unsurprisingly, almost exactly the same effect. Facebook popularity is related to inbound link popularity for URLs.
Finally, I looked at LinkedIn sharing. Of course the numbers are much smaller here due to sharing activity being much more common on Twitter and Facebook, but I still found another positive relationship.
For all of the “big three” social media networks, I found that social sharing had a positive relationship to incoming links pointing to a URL. This result is basically what I expected to see. However, when I took a step back and compared the actual Pearson’s Correlation Coefficient of the sharing on the three networks to inbound links, what I found was surprising.
While all three networks did have a positive correlation, the strength of the relationship was strongest for LinkedIn. So, while LinkedIn may be the least obvious choice for sharing activity, it is still incredibly important for marketers also interested in SEO performance.
Usain Bolt is a very quick man, so it stands to reason that the tweets sent about his little jog would also be lightening fast.
The twitter reaction peaked 33 seconds after the race with 2,360 tweets per second.
Tweets per minute peaked at 105,000 – 4x the peak level witnessed during the opening ceremony (according to Starcom MediaVest Group’s analysis).