A recent study shows that 33% of people are most likely to respond to brand offers when they are reposted by a friend.
The study states that 27% will do so on the brand’s page, 26% from the newsfeed, and 20% from a social ad.
Consumers are most likely to engage with branded content containing images (44%). A close 40% of people said they are likely to engage with Status Updates and 37% with videos.
(via 44% Are Likely to Engage with Branded Image Content from ClickZ)