A Facebook brand post will get half of its reach in the 30 minutes after it is published, according to updated data from Socialbakers.
Socialbakers analysed a select group of brand posts published on October 31st, finding that an average of one-third of post reach was obtained in just the first 10 minutes after publication.
Socialbakers’ data shows a dramatic drop-off in share of reach after the first 10 minutes, when posts got one-third of their total reach.
By the time 90 minutes had passed, the average post was reaching less than 2% of its total audience.
According to a NapkinLabs study of brand pages with between 200,000 and 1 million fans (reported by Mashable), just 6% of Facebook fans engage with brands’ Facebook pages by liking, sharing, or commenting.
About the Data: Socialbakers’ formula for determining engagement rate for a post is as follows: ER = (likes + comments + shares/number of wall posts by page) / total number of fans * 100