Social Bakers

Facebook Posts Get 1/2 Their Reach Within 30 Mins of Being Published

A Facebook brand post will get half of its reach in the 30 minutes after it is published, according to updated data from Socialbakers.

Socialbakers analysed a select group of brand posts published on October 31st, finding that an average of one-third of post reach was obtained in just the first 10 minutes after publication.

Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published

Socialbakers’ data shows a dramatic drop-off in share of reach after the first 10 minutes, when posts got one-third of their total reach.

By the time 90 minutes had passed, the average post was reaching less than 2% of its total audience.

Engagement

According to a NapkinLabs study of brand pages with between 200,000 and 1 million fans (reported by Mashable), just 6% of Facebook fans engage with brands’ Facebook pages by liking, sharing, or commenting.

About the Data: Socialbakers’ formula for determining engagement rate for a post is as follows:  ER = (likes + comments + shares/number of wall posts by page) / total number of fans * 100

via Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published.