purchase

25% of UK consumers have made a purchase using their mobile

The number of consumers that have made a purchase on mobile has roughly doubled in the UK since 2011 from 13% to 25% of consumers.

mobile

The report also shows that consumers are increasingly using their smartphones to shop around and research product information while in-store.

In the UK 43% of respondents said they had used their mobile to compare prices and look at product reviews while out shopping, up from 19% in 2011.

mobile

via 25% of UK consumers have made a purchase using their mobile | Econsultancy.

20% of mobile owners say mobile ads have influenced a purchase

“48% claim mobile and PC advertising have influenced a purchase decision (compared to 55% from mainstream TV advertising).

This influence is directly relating to brand sales both on and offline, with a fifth of respondents stating mobile advertising influenced their subsequent in-store purchase and 21% stating it influenced them to buy via their mobile.”

via Econsultancy using data from the UK Mobile Media Consumption Report for Q2 2012