Mobile paid search gives higher CTR than desktop

A US study from ‘The Search Agency’ has found that smartphone CTR has increased from 4.48% in Q3 2011 to 5.71% in Q3 2012.

 

via 10 interesting digital marketing stats we’ve seen this week.

PPC accounts for just 6% of total search clicks [infographic]

Paid search only accounts for 6% of total clicks from search engines versus natural search at 94% of clicks.

This is according to research from GroupM UK, carried out with Nielsen (28m people in the UK, making a total of 1.4bn search queries during June 2011):

seo ctrs

via PPC accounts for just 6% of total search clicks [infographic] | Econsultancy.