Far too many useful graphs to pick a few out….you’ll just have to look for yourself:
Graphs: http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr12/UK_charts_all.pdf
Full report: http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr12/CMR_UK_2012.pdf
The average household now contains three internet-enabled gadgets and 15% of homes have more than six, an Ofcom report has revealed.
via Econsultancy
According to Ofcom, average SMS use is increasing for both pre-pay and post-pay users. A study by Acision has questioned 2,000 respondents in the UK.
In terms of gender differences, the study found that men text a larger number of contacts than women, sending text messages to an average of 17 people regularly, compared to women who habitually text the same 13 people. Women on the other hand, are more likely to send longer text messages or SMSs that say ‘I love you’.
“The fact that men communicate with more people doesn’t mean that they are more social – men tend to be more practical sending short messages, compared to women who may text fewer people, but use text messages to deepen relationships.”
The 18-25 year old bracket sends an average of 19 text messages per day, or 133 messages a week, more than double any other age group. Over 55 year olds mostly send text messages to reach family (55%), while only 19% of under 25s text their family with 45% of young people preferring to send messages to friends.
“People today are also compartmentalising their messages as they all have a specific purpose. Email is being used much less for personal communication and much more for business, whereas social networks tend to remain a medium to message friends and peers, sometimes on a one-to-many basis,” says Jones.
“Text messaging remains a functional communication tool, but still with a personal aspect, which could explain its longevity,”
“You can say things in text you wouldn’t necessarily say on another communication tool. Although there has been an influx in new broadband-based messaging services, which people are certainly experimenting with, people are differentiating services according to their need and using them as complimentary services as opposed to stopping usage of one or another messaging service.”
More at: http://thenextweb.com/uk/2012/07/18/why-do-we-love-sms-so-much/
