Facebook testing promoted newsfeed posts for brands, targeted at non-fans

Facebook have announced that it will begin testing promoted posts in non-fans’ newsfeeds.

example promoted newsfeed post on facebook

“Starting soon, we are beginning a very small test that will allow marketers to promote page posts to people beyond their fans in the news feed,” says Facebook spokeswoman Annie Ta. “These ads may appear on both desktop and mobile.”

The ads will look like typical page post ads in the news feed, but will be labeled as “sponsored,” Ta tells Mashable in an email. A screenshot of the ad shows an option to “like” a company’s page in the top right hand corner of the post.

The advertiser in me says “great! more reach!”, the consumer inside me thinks that my Facebook feed is already feeling very cluttered and Facebook need to work on this before Facebook Fatigue gets even worse. What do you think?

from Sally Barr (@Sally_Barr) via Facebook Testing Promoted News Feed Posts for Non-Fans.

44% of people are likely to engage with branded content (with an image) in social media

A recent study shows that 33% of people are most likely to respond to brand offers when they are reposted by a friend.

The study states that 27% will do so on the brand’s page, 26% from the newsfeed, and 20% from a social ad.

Consumers are most likely to engage with branded content containing images (44%). A close 40% of people said they are likely to engage with Status Updates and 37% with videos.

(via 44% Are Likely to Engage with Branded Image Content from ClickZ)