People have greater engagement with web when accessed from a mobile device

Research by MediaCom shows that people have greater engagement with the web when they access it from a mobile device.

It found that [tweetherder]after just 30 seconds of interaction with a mobile ad, the likelihood of a purchase increased by 6%[/tweetherder]. This increased again by 20% if a user is engaged by the ad for 90 seconds.

Facebook reported similar results.

It found [tweetherder]people who make their first purchase on mobile are 2.5X more likely to make a second purchase[/tweetherder] and they spend 8X as much money with a retailer over time.

via Six reasons content marketers need to think mobile | Econsultancy.

Smartphones and tablets drive an increase in impulse purchases

Almost one-fifth (17%) of respondents to a survey from Rackspace said that mobile devices have increased their impulse purchases.

71% of this group said that the main reason for the increase in spending is that the process is so simple and the technology is so easy to use, while 27% said that the experience of shopping with smartphones and tablets is better than shopping in-store.

Clothes are the most popular impulse buy for 41% of mobile shoppers, followed by books (35%), music (32%) and fast food or takeaways (14%).

via Smartphones and tablets drive an increase in impulse buying online | Econsultancy.

25% of UK consumers have made a purchase using their mobile

The number of consumers that have made a purchase on mobile has roughly doubled in the UK since 2011 from 13% to 25% of consumers.


The report also shows that consumers are increasingly using their smartphones to shop around and research product information while in-store.

In the UK 43% of respondents said they had used their mobile to compare prices and look at product reviews while out shopping, up from 19% in 2011.


via 25% of UK consumers have made a purchase using their mobile | Econsultancy.