People have greater engagement with web when accessed from a mobile device

Research by MediaCom shows that people have greater engagement with the web when they access it from a mobile device.

It found that [tweetherder]after just 30 seconds of interaction with a mobile ad, the likelihood of a purchase increased by 6%[/tweetherder]. This increased again by 20% if a user is engaged by the ad for 90 seconds.

Facebook reported similar results.

It found [tweetherder]people who make their first purchase on mobile are 2.5X more likely to make a second purchase[/tweetherder] and they spend 8X as much money with a retailer over time.

via Six reasons content marketers need to think mobile | Econsultancy.

“People turn on their phones all the time to get little pellets of love. They want to see that people want to be in touch with them”.

via Econsultancy

Mobile paid search gives higher CTR than desktop

A US study from ‘The Search Agency’ has found that smartphone CTR has increased from 4.48% in Q3 2011 to 5.71% in Q3 2012.

 

via 10 interesting digital marketing stats we’ve seen this week.

Smartphones and tablets drive an increase in impulse purchases

Almost one-fifth (17%) of respondents to a survey from Rackspace said that mobile devices have increased their impulse purchases.

71% of this group said that the main reason for the increase in spending is that the process is so simple and the technology is so easy to use, while 27% said that the experience of shopping with smartphones and tablets is better than shopping in-store.

Clothes are the most popular impulse buy for 41% of mobile shoppers, followed by books (35%), music (32%) and fast food or takeaways (14%).

via Smartphones and tablets drive an increase in impulse buying online | Econsultancy.

25% of UK consumers have made a purchase using their mobile

The number of consumers that have made a purchase on mobile has roughly doubled in the UK since 2011 from 13% to 25% of consumers.

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The report also shows that consumers are increasingly using their smartphones to shop around and research product information while in-store.

In the UK 43% of respondents said they had used their mobile to compare prices and look at product reviews while out shopping, up from 19% in 2011.

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via 25% of UK consumers have made a purchase using their mobile | Econsultancy.

56% don’t sign up to a mobile app because of long registration

Brands risk losing customers as a result of poor mobile engagement. Research from Foolproof’s ‘Going Mobile’ study has found that 56% wouldn’t sign up to an app if it had a long registration, while 49% stopped using a service due to a time consuming log-in process.

brands-risk-losing-customers-poor-mobile-engagement

via 56% don’t sign up to an app because of long registration | The Drum.