“48% claim mobile and PC advertising have influenced a purchase decision (compared to 55% from mainstream TV advertising).
This influence is directly relating to brand sales both on and offline, with a fifth of respondents stating mobile advertising influenced their subsequent in-store purchase and 21% stating it influenced them to buy via their mobile.”
Research from Periscopix shows that between 7.30pm and 9pm more people click on tablet ads than on mobile ads, while for the rest of the day mobile clicks track slightly above tablets.
Click-throughs from tablets account for around 11% of all clicks at 7pm rising to 14% at 9.30pm, compared to 10% and 12% respectively from mobile.
The vast majority of clicks (80%) still come from desktops but this starts to decline at around 4.30pm as people begin to leave work.