Dynamic Logic (from Millward Brown) measure the brand impact of online advertising, lately they’ve been getting into measuring social media and what the “value of a fan” is. They have developed their own metric called ‘FanIndex’ and then look at the impact on the brand’s appeal:
In a 2011 study, they published a few bits of aggregated data. More fans generally equals a more effective page (this ties in with my previous blog post about successful brand pages on Facebook having a greater number of heavy sharers):
Successful brand pages also post more frequently:
But, think about what you are posting – what will your fans value?
The full slideshare from Dynamic Logic: Value of a Fan.