7 Social Media Marketing Stats for 2012

I’ve picked my favourite stats from Jeff Bullas’ “72 fascinating social media marketing facts & statistic for 2012” (I think ‘fascinating’ is stretching it a bit, but they are quite interesting):

  1. B2C Facebook interaction is 30% higher than average on Sundays. (Mindjumpers)
  2. 95% of Facebook wall posts are not answered by brands. (Mindjumpers)
  3. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. (Social Media B2B)
  4. The five most popular tags for Tumblr posts are GIF, LOL, Fashion, Art and Vintage. The U.S. has the largest share of users, followed by Brazil. (Jeff Bullas)
  5. 83% of Pinterest users are women. In the U.S., the most popular categories are Fashion, Desserts, Clothes and Birthdays. (MediaPost). But in the U.K., the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. (Pooky Shares)
  6. 4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush. (Mindjumpers)
  7. B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (Social Media B2B)