Instagram

STUDY: How Fortune 500 Companies Use Instagram

TrackMaven examined the Instagram accounts of the Fortune 500 companies through Sept. 17 and found that the 123 with accounts had uploaded a total of 19,009 pictures and 243 videos. Other findings in the report by TrackMaven included: Nike was the Fortune 500 company with the most Instagram followers, by far, at more than 2.3 million as of Sept. 17.Foot Locker had posted the most photos, 1,018.Target was the Fortune 500’s biggest Video on Instagram user, with 39 videos uploaded.

via STUDY: How Fortune 500 Companies Use Instagram – AllFacebook.

54% of Top Brands Now Active on Instagram

Instagram keeps growing in popularity, it has over 100 million users.

When Simply Measured first studied top brand’s Instagram adoption in August, they were starting to engage on the network. Three months later, the brands who adopted early are seeing month-over-month growth, creating a bigger gap between themselves and brands who haven’t started using the service.

[tweetherder]54% of the world’s top brands are now using the mobile network to engage consumers[/tweetherder] 

via 54% of Top Brands Now Active on Instagram [Study] | Simply Measured.