Six Brand Advocate Archetypes [infographic]

Brand advocacy is defined as the activation of people who are, or could be, passionate enough to engage on behalf of the brand and ultimately expand the customer base.

Dachis Group have tracked the social activity of 30,000 brands and 248,000 advocates, and say that while advocates make up only .001% of a brand’s social subscribers, they’re responsible for 5.3% of a brand’s total signal and for starting 8.3% of all company related discussions.

Advocates vary in behaviour, influences and motivations, just as much as the customers they influence. Dachis Group have categorised them into six groups:

via Infographic: Six Brand Advocate Archetypes.

How to Get More Likes, Comments and Shares on Facebook

At the moment, all social media managers are frantically trying to stop the downward reach of their Facebook pages. So, I though this would be an appropriate time to remind everyone of this oldie (June 2012), but goodie…

Dan Zarella collected data on more than 1.3 million posts published on the top 10,000 pages to put together this infographic to help you get more likes, comments and shares on your Facebook posts.

How to get more likes, comments & shares on Facebook

via [Infographic] How to Get More Likes, Comments and Shares on Facebook | Dan Zarrella.