Companies find that one of the best ways to reach fans on Facebook is through contests. But as the rules are sometimes murky and not always enforced, and many brands are a little confused at what’s legal and what’s verboten when it comes to Facebook contests. ShortStack recently created a rubric for those looking to create successful Facebook contests.
LunaMetrics have released an updated version of their widely popular Social Media Sizing cheat sheet with image and video sizes for Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest:
A Facebook brand post will get half of its reach in the 30 minutes after it is published, according to updated data from Socialbakers.
Socialbakers analysed a select group of brand posts published on October 31st, finding that an average of one-third of post reach was obtained in just the first 10 minutes after publication.
Socialbakers’ data shows a dramatic drop-off in share of reach after the first 10 minutes, when posts got one-third of their total reach.
By the time 90 minutes had passed, the average post was reaching less than 2% of its total audience.
According to a NapkinLabs study of brand pages with between 200,000 and 1 million fans (reported by Mashable), just 6% of Facebook fans engage with brands’ Facebook pages by liking, sharing, or commenting.
About the Data: Socialbakers’ formula for determining engagement rate for a post is as follows: ER = (likes + comments + shares/number of wall posts by page) / total number of fans * 100
At the moment, all social media managers are frantically trying to stop the downward reach of their Facebook pages. So, I though this would be an appropriate time to remind everyone of this oldie (June 2012), but goodie…
Dan Zarella collected data on more than 1.3 million posts published on the top 10,000 pages to put together this infographic to help you get more likes, comments and shares on your Facebook posts.
A study has looked at 65bn Facebook ad impressions and 20m clicks over the course of the last year.
Despite the fact that men make up a minority of Facebook users (42%), they produce 60% of all ad clicks.
They also cost less to reach as well, with the average CPM and CPCs for males being 16 cents and 51 cents, respectively, versus 20 cents and 68 cents, respectively, for females.
According to Viji Davis, Resolution Media’s VP of Marketing, stereotypes hold true when it comes to social network. “Females use Facebook for maintaining existing relationships, academic usage and following an agenda more than males do. Men use Facebook for making new relationships more than females,” he told Adweek.
Their less-focused use of Facebook apparently makes men an easier target for marketers, which is reflected in the fact that the ad exposure rate for men, at 8%, is much higher than it is for females at 5%.
This study by TNS for LinkedIn isn’t exactly mind-blowing, however some of the stats may be useful.
Facebook, users are far more likely to “spend time,” whereas use of networks like LinkedIn is considered an investment of time.
Global Web Index’s Wave 7 previews are out and they have published a small amount of data. I found the following three slides the most interesting…
Top Three Social Networks – Engagement
The text in red is my own notes. As I expected, the % of those on Google+ that is actively posting isn’t very favourable.
Social Platform Demographics
Twitter is a little more male than I expected.
Social Platforms – Device Usage
I really didn’t expect Google+ tp be the most mobile and Twitter to be the least.
Looking forward to lots more data from Global Web Index when Wave 7 is released fully.
Cider brand Bulmers says its fans are worth £3.82 a week more than non-fans, or £198.64 per year, and ticketing company Eventbrite has worked out that a Facebook share is worth £2.25 compared to £1.80 on Twitter.
In terms of traffic, data from Hitwise shows that each new fan acquired by retailers on Facebook equates to 20 extra visits to its website over the course of the year.
Now Play.com has analysed the shopping behaviour of its Facebook fans and found that, on average, customers who had engaged with one or more of its Facebook campaigns spent 24% more on the website than customers that hadn’t.
Furthermore, shoppers that made their first purchase on Play.com referred through Facebook spent 30% more than an average customer in their first year of using the website.
Wildfire recently ran a study across 10,000 Facebook campaigns and then looked at the top 10% in terms of performance (which came from nearly 700 brands) to see what were the factors in their success.
It turns out that the top-performing brand pages have a higher percentage of fans that are considered to be ‘sharers’. This is exactly a revelation!…but the graphs are still interesting:
When a user sees lots of activity happening on a brand page, it is attractive and makes them want to get involved, Wildfire found.
One way brands can boost fan growth and engagement is by finding their advocates and super fans, and then determining what type of content actually gets them engaged with the brand page. In its study, Wildfire encouraged companies to run multiple engagement applications simultaneously, use clear calls-to-action, post images and leverage multiple social platforms in order to help achieve that goal.
Dan Zarella has looked at the correlations between social sharing (on sites like Facebook, Twitter and LinkedIn) and inbound links.
Dan compiled a database of more than 25,000 URLs that had been shared at least once on the three major social networks (Facebook, Twitter and LinkedIn), were at least a month old, and had at least one incoming link. He’s summarised his research in a succinct and handy way:
First, I looked at the relationship between the number of times a URL was Tweeted and the number of incoming links it had pointing to it. I found a convincing positive relationship. Those URLs that got more Twitter love, also got more link love.
Secondly, I looked at Facebook and found, somewhat unsurprisingly, almost exactly the same effect. Facebook popularity is related to inbound link popularity for URLs.
Finally, I looked at LinkedIn sharing. Of course the numbers are much smaller here due to sharing activity being much more common on Twitter and Facebook, but I still found another positive relationship.
For all of the “big three” social media networks, I found that social sharing had a positive relationship to incoming links pointing to a URL. This result is basically what I expected to see. However, when I took a step back and compared the actual Pearson’s Correlation Coefficient of the sharing on the three networks to inbound links, what I found was surprising.
While all three networks did have a positive correlation, the strength of the relationship was strongest for LinkedIn. So, while LinkedIn may be the least obvious choice for sharing activity, it is still incredibly important for marketers also interested in SEO performance.