facebook

INFOGRAPHIC: How To Run A Facebook Contest In 15 Steps

Companies find that one of the best ways to reach fans on Facebook is through contests. But as the rules are sometimes murky and not always enforced, and many brands are a little confused at what’s legal and what’s verboten when it comes to Facebook contests. ShortStack recently created a rubric for those looking to create successful Facebook contests.

via INFOGRAPHIC: How To Run A Facebook Contest – AllFacebook.

Facebook Posts Get 1/2 Their Reach Within 30 Mins of Being Published

A Facebook brand post will get half of its reach in the 30 minutes after it is published, according to updated data from Socialbakers.

Socialbakers analysed a select group of brand posts published on October 31st, finding that an average of one-third of post reach was obtained in just the first 10 minutes after publication.

Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published

Socialbakers’ data shows a dramatic drop-off in share of reach after the first 10 minutes, when posts got one-third of their total reach.

By the time 90 minutes had passed, the average post was reaching less than 2% of its total audience.

Engagement

According to a NapkinLabs study of brand pages with between 200,000 and 1 million fans (reported by Mashable), just 6% of Facebook fans engage with brands’ Facebook pages by liking, sharing, or commenting.

About the Data: Socialbakers’ formula for determining engagement rate for a post is as follows:  ER = (likes + comments + shares/number of wall posts by page) / total number of fans * 100

via Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published.

How to Get More Likes, Comments and Shares on Facebook

At the moment, all social media managers are frantically trying to stop the downward reach of their Facebook pages. So, I though this would be an appropriate time to remind everyone of this oldie (June 2012), but goodie…

Dan Zarella collected data on more than 1.3 million posts published on the top 10,000 pages to put together this infographic to help you get more likes, comments and shares on your Facebook posts.

How to get more likes, comments & shares on Facebook

via [Infographic] How to Get More Likes, Comments and Shares on Facebook | Dan Zarrella.

Men like Facebook ads more than women

A study has looked at 65bn Facebook ad impressions and 20m clicks over the course of the last year.

Despite the fact that men make up a minority of Facebook users (42%), they produce 60% of all ad clicks.

They also cost less to reach as well, with the average CPM and CPCs for males being 16 cents and 51 cents, respectively, versus 20 cents and 68 cents, respectively, for females.

According to Viji Davis, Resolution Media’s VP of Marketing,  stereotypes hold true when it comes to social network. “Females use Facebook for maintaining existing relationships, academic usage and following an agenda more than males do. Men use Facebook for making new relationships more than females,” he told Adweek.

Their less-focused use of Facebook apparently makes men an easier target for marketers, which is reflected in the fact that the ad exposure rate for men, at 8%, is much higher than it is for females at 5%.

via Men like Facebook ads more than women: report | Econsultancy.

New Global Social Platform Stats: Engagement, Demographics & Device Usage

Global Web Index’s Wave 7 previews are out and they have published a small amount of data. I found the following three slides the most interesting…

Top Three Social Networks – Engagement

The text in red is my own notes. As I expected, the % of those on Google+ that is actively posting isn’t very favourable.

Social Platform Engagement

Social Platform Demographics

Twitter is a little more male than I expected.

Social Platform Demographics

Social Platforms – Device Usage

I really didn’t expect Google+ tp be the most mobile and Twitter to be the least.

Social Platforms on Mobile

Looking forward to lots more data from Global Web Index when Wave 7 is released fully.

Play.com’s Facebook fans spend 24% more than non-fans

Cider brand Bulmers says its fans are worth £3.82 a week more than non-fans, or £198.64 per year, and ticketing company Eventbrite has worked out that a Facebook share is worth £2.25 compared to £1.80 on Twitter.

In terms of traffic, data from Hitwise shows that each new fan acquired by retailers on Facebook equates to 20 extra visits to its website over the course of the year.

Now Play.com has analysed the shopping behaviour of its Facebook fans and found that, on average, customers who had engaged with one or more of its Facebook campaigns spent 24% more on the website than customers that hadn’t.

Furthermore, shoppers that made their first purchase on Play.com referred through Facebook spent 30% more than an average customer in their first year of using the website.

via Play.com’s Facebook fans spend 24% more than non-fans | Econsultancy

Top Performing Facebook Brand Pages Have More Heavy ‘Sharers’

Wildfire recently ran a study across 10,000 Facebook campaigns and then looked at the top 10% in terms of performance (which came from nearly 700 brands) to see what were the factors in their success.

It turns out that the top-performing brand pages have a higher percentage of fans that are considered to be ‘sharers’. This is exactly a revelation!…but the graphs are still interesting:

How Heavy Sharers Boost Facebook Pages - eMarketer

When a user sees lots of activity happening on a brand page, it is attractive and makes them want to get involved, Wildfire found.

How Heavy Sharers Boost Facebook Pages - eMarketer

One way brands can boost fan growth and engagement is by finding their advocates and super fans, and then determining what type of content actually gets them engaged with the brand page. In its study, Wildfire encouraged companies to run multiple engagement applications simultaneously, use clear calls-to-action, post images and leverage multiple social platforms in order to help achieve that goal.

via How Heavy Sharers Boost Facebook Pages – eMarketer.