New Global Social Platform Stats: Engagement, Demographics & Device Usage

Global Web Index’s Wave 7 previews are out and they have published a small amount of data. I found the following three slides the most interesting…

Top Three Social Networks – Engagement

The text in red is my own notes. As I expected, the % of those on Google+ that is actively posting isn’t very favourable.

Social Platform Engagement

Social Platform Demographics

Twitter is a little more male than I expected.

Social Platform Demographics

Social Platforms – Device Usage

I really didn’t expect Google+ tp be the most mobile and Twitter to be the least.

Social Platforms on Mobile

Looking forward to lots more data from Global Web Index when Wave 7 is released fully.

Top Performing Facebook Brand Pages Have More Heavy ‘Sharers’

Wildfire recently ran a study across 10,000 Facebook campaigns and then looked at the top 10% in terms of performance (which came from nearly 700 brands) to see what were the factors in their success.

It turns out that the top-performing brand pages have a higher percentage of fans that are considered to be ‘sharers’. This is exactly a┬árevelation!…but the graphs are still interesting:

How Heavy Sharers Boost Facebook Pages - eMarketer

When a user sees lots of activity happening on a brand page, it is attractive and makes them want to get involved, Wildfire found.

How Heavy Sharers Boost Facebook Pages - eMarketer

One way brands can boost fan growth and engagement is by finding their advocates and super fans, and then determining what type of content actually gets them engaged with the brand page. In its study, Wildfire encouraged companies to run multiple engagement applications simultaneously, use clear calls-to-action, post images and leverage multiple social platforms in order to help achieve that goal.

via How Heavy Sharers Boost Facebook Pages – eMarketer.