branded content

Facebook’s effect on sales [infographics]

More good take outs from the slideshare from Beyond:

Fans exposed to branded content on Facebook buy more

Would love to see more of this research…

Fans exposed to brand content on Facebook buy more

 

Facebook’s influence on purchases

No surprise to see baby products the highest there – new mothers rely on community (forums, social) a great deal to give recommendations.

Facebook's influence on purchases

 

Consumers research & share experiences during the whole purchasing journey

Consumer research and share experiences during the whole purchasing journey

Actions taken after online interaction

What would be nice now is to see this graphic turn into those that actually DID purchase or recommend……

43% in the UK are prompted to purchase after an online interaction

20% are prompted to recommend

Actions taken after online interaction

44% of people are likely to engage with branded content (with an image) in social media

A recent study shows that 33% of people are most likely to respond to brand offers when they are reposted by a friend.

The study states that 27% will do so on the brand’s page, 26% from the newsfeed, and 20% from a social ad.

Consumers are most likely to engage with branded content containing images (44%). A close 40% of people said they are likely to engage with Status Updates and 37% with videos.

(via 44% Are Likely to Engage with Branded Image Content from ClickZ)