Main blog platforms currently used:
Blogging started as an online journal in the 1990′s where people shared their interests, hobbies and thoughts online.
Online self expression was the main aim of the blogging game.
In 2012 it has evolved into major publishing businesses such as Huffington Post that was sold recently for over $300 million.
It is also used by companies to display their thought leadership and expertise. Blogs are now considered an important part of a companies participation online and no longer the preserve of the private personal blogger.
The evolution of search engines has also made the creation of unique content in a variety of media vital, to improve brands and businesses online visibility to Google, Bing and Yahoo.
The world of personal self expression is now only a part of what keeps blogging vibrant and an important part of the rapidly growing web.