IKEA make their catalogue more engaging with the help of the smartphone

The IKEA catalogue. More published than the Bible apparently. First published in 1951, it now has a run of over 200 million per annum.

It has a ‘shelf life’ of about 2 weeks,  so IKEA wanted to extend that. Their USA arm has created some nice functionality in their new catalogue – lots of extra content and augmented reality when you use your smartphone with it.

via It’s all about the conversation…or is it?: IKEA Takes Its Catalogue To The ‘App’ Level.

1/3 of UK parents consider apps to be “integral” to family life

New research shows that UK family’s are embracing apps at an incredible rate, with one-third of British parents with app-enabled devices claiming apps are now “integral” to their family life.

Of the 2,000 respondents surveyed, 75% of parents with app-enabled devices share them with their kids, while 56% have downloaded an app at the request of their child or children.

Despite the wealth of free apps available, 49% of respondents were more than happy to purchase paid-for premium apps, with many spending as much as £10 a month on family-orientated apps.

Read more: One third of parents consider apps to be “integral” to family life : Tech Digest.