Smartphones and tablets drive an increase in impulse purchases

Almost one-fifth (17%) of respondents to a survey from Rackspace said that mobile devices have increased their impulse purchases.

71% of this group said that the main reason for the increase in spending is that the process is so simple and the technology is so easy to use, while 27% said that the experience of shopping with smartphones and tablets is better than shopping in-store.

Clothes are the most popular impulse buy for 41% of mobile shoppers, followed by books (35%), music (32%) and fast food or takeaways (14%).

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