PPC accounts for just 6% of total search clicks [infographic]

Posted on August 28, 2012

Paid search only accounts for 6% of total clicks from search engines versus natural search at 94% of clicks.

This is according to research from GroupM UK, carried out with Nielsen (28m people in the UK, making a total of 1.4bn search queries during June 2011):

seo ctrs

via PPC accounts for just 6% of total search clicks [infographic] | Econsultancy.