Play.com’s Facebook fans spend 24% more than non-fans
Posted on August 22, 2012
Cider brand Bulmers says its fans are worth £3.82 a week more than non-fans, or £198.64 per year, and ticketing company Eventbrite has worked out that a Facebook share is worth £2.25 compared to £1.80 on Twitter.
In terms of traffic, data from Hitwise shows that each new fan acquired by retailers on Facebook equates to 20 extra visits to its website over the course of the year.
Now Play.com has analysed the shopping behaviour of its Facebook fans and found that, on average, customers who had engaged with one or more of its Facebook campaigns spent 24% more on the website than customers that hadn’t.
Furthermore, shoppers that made their first purchase on Play.com referred through Facebook spent 30% more than an average customer in their first year of using the website.