People have greater engagement with web when accessed from a mobile device
Posted on November 13, 2012
Research by MediaCom shows that people have greater engagement with the web when they access it from a mobile device.
It found that [tweetherder]after just 30 seconds of interaction with a mobile ad, the likelihood of a purchase increased by 6%[/tweetherder]. This increased again by 20% if a user is engaged by the ad for 90 seconds.
Facebook reported similar results.
It found [tweetherder]people who make their first purchase on mobile are 2.5X more likely to make a second purchase[/tweetherder] and they spend 8X as much money with a retailer over time.