In 2009, a Facebook account holder Liked, on average, 4.5 Pages. In just four years, this number increased to an average of 40 Pages!

Not only that, but brands have been expanding their use of social media in their marketing campaigns, raising the number of Facebook posts that they make from an average of five times per month to 36. This means that in 2009, Facebook users only had to keep up with a manageable 23 updates per month, whereas they are currently bombarded with around 1 440 updates per month!

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via Cutting Through the Crowds on Facebook News Feeds | Social Media Statistics & Metrics | Socialbakers.

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via INFOGRAPHIC: Understanding Facebook’s Post-Sorting Algorithm – AllFacebook.

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via INFOGRAPHIC: Keys To Optimizing Facebook Page Posts – AllFacebook.

via http://www.thedrum.com/news/2013/04/02/63-brits-more-likely-view-video-ad-their-mobile-if-it-s-entertainment-app

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http://www.thedrum.com/uploads/drum_basic_article/105789/additional_media/MOJ-UK%20Entertainment%20Infographic_FINAL_0.pdf

• This shows growth in account ownership from 408m accounts in Q2 2012 to 485m accounts in Q4 2012
• More importantly it shows active usage defined in our research as used or contributed in the past month as growing from 206m users to 288m, making Twitter the fastest growing social platform in that period
• The curved bars around the active user bubble indicate multi-platform usage, with mobile standing at 57%

Click the image to download full version

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via GlobalWebIndex.

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via INFOGRAPHIC: How To Run A Facebook Contest – AllFacebook.

The research also found that 67% of UK mobile users of Twitter follow brands, with 25%  following over ten brands, and 45% being more likely to recommend a brand that they follow.

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via Twitter unveils infographic looking at how it reaches UK users | The Drum.

The digital team at Brass in Leeds have an opportunity for a specialist digital creative to assist the creative director in a wide range of digital campaigns for famous consumer brands.

You’ll be developing ideas, writing and presenting creative proposals for colleagues and clients, working with writers and designers on campaigns and using your own creative skills to prototype innovations and get your ideas across fast.

If you’ve got agency experience with blue chip brands that’s a bonus, but along with your c.v., we’ll be interested in your seeing your ideas, and how you can present yourself and your work. We’re looking for someone who gets excited by technology, social media and the continuing potential of the digital world.

If you have design, illustration or writing skills, that is an advantage – but all of your creative interests or hobbies are relevant. As a creative person you’ll more than likely be used to taking photos, making music or shooting video, but we equally want to see if you make robots or are into dressmaking, landscape gardening or woodwork.

Most of all you’ll be excited to take your ideas and see them develop into reality.

About us:

We’re an independent top 50 digital agency. We work as the lead digital strategic and creative team, at a global level, for some of the biggest brands and companies on the planet. We run a high profile brand social media group with 3/4 million fans. We made a BAFTA nominated game, shot famous footballers, TV chefs and puppet dogs. And you’re as likely to find us making something out of a plastic bottle and decorating biscuits as writing a soundtrack or designing a website.

So, if you’re after a challenge, and think you could bring innovative digital thinking, great art direction and world class creative to our growing team – give us a shout.

To apply, please send your CV to Andrew Brown

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How Social Media Could Land You Your Next Job [INFOGRAPHIC].

Whether you’re engaging a consumer or a business audience, you will be posting status updates and reviewing comments on Facebook and Twitter. Depending on your audience and priorities you may want to schedule messages for LinkedIn, Google+, Pinterest and YouTube too. Basic status update messages work fine, up to a point, but new types of engagement devices like promotions, surveys, quizzes, coupons and sweepstakes are needed to get more engagement, build community and run sales promotions. These tools are also important for running integrated campaigns with social media at their heart.

While you can develop these tools in house or use an agency, why re-invent the wheel when there are already tools to manage the creation, deployment and reporting of social media campaigns offering a wide range of tools?