Facebook testing promoted newsfeed posts for brands, targeted at non-fans
Posted on August 15, 2012
Facebook have announced that it will begin testing promoted posts in non-fans’ newsfeeds.
“Starting soon, we are beginning a very small test that will allow marketers to promote page posts to people beyond their fans in the news feed,” says Facebook spokeswoman Annie Ta. “These ads may appear on both desktop and mobile.”
The ads will look like typical page post ads in the news feed, but will be labeled as “sponsored,” Ta tells Mashable in an email. A screenshot of the ad shows an option to “like” a company’s page in the top right hand corner of the post.
The advertiser in me says “great! more reach!”, the consumer inside me thinks that my Facebook feed is already feeling very cluttered and Facebook need to work on this before Facebook Fatigue gets even worse. What do you think?
from Sally Barr (@Sally_Barr) via Facebook Testing Promoted News Feed Posts for Non-Fans.