Facebook testing global/regional brand pages that share a single ‘like’ count
Posted on August 16, 2012
According to InsideFacebook.com, Facebook is testing a way for brands to customise their pages for different countries/regions, all whilst maintaining a unified total ‘like’ count across all pages:
It seems users who visit a page will be automatically directed to the version specific to their region, but they can access any regional or global page through a drop-down menu.
Many pages have amassed large global fan bases, but any given post reaches a small subset of those people. Sharing region-specific content with the right audience can have a big impact on reach and engagement. This latest test allows each page to display the same total fan count, which could encourage brands and organizations to expand their regional efforts without worrying about the perception of having pages with a low number of Likes.