Email top for generating ecommerce sales
Posted on August 13, 2012
“social media’s traffic contribution to online shopping sites increased 77% in one year, but few users actually buy anything”
I would like to know a bit more about this study – e.g. did it look at weighted attribution? Social is higher up the purchase funnel, so Cnet’s headline doesn’t quite give the full picture. Still, some interesting stats in here.