Search Marketing (PPC & SEO)

Mobile paid search gives higher CTR than desktop

A US study from ‘The Search Agency’ has found that smartphone CTR has increased from 4.48% in Q3 2011 to 5.71% in Q3 2012.   via 10 interesting digital marketing stats we’ve seen this week.

PPC accounts for just 6% of total search clicks [infographic]

Paid search only accounts for 6% of total clicks from search engines versus natural search at 94% of clicks. This is according to research from GroupM UK, carried out with Nielsen (28m people in the UK, making a

The Correlations Between Social Sharing and Inbound Links

Dan Zarella has looked at the correlations between social sharing (on sites like Facebook, Twitter and LinkedIn) and inbound links. Dan compiled a database of more than 25,000 URLs that had been shared at least

Bing & Yahoo best for ‘successful searches’

Bing and Yahoo have the highest proportion of ‘successful searches’ (searches that resulted in a click-through): Yahoo – 86% Bing – 84% Google received 76%, however it’s increasingly trying to give searchers the answers without

101 Ways to Link Build in 2012

Useful post from Sujan Patel at Search Engine Journal: 101 Ways to Link Build in 2012 | Search Engine Journal …who says: Nothing gets me more frustrated than seeing people online whine about how, “It’s

Google Knowledge Graph – more info from Matt Cutts

So, Matt Cutts (some people call him an “SEO rockstar”, I call him “that guy that basically IS Google”) turned up for a suprise talk at SES San Fran. He talked about a few things

Google to add your emails into your search results

Google are usually adding new elements into search, trying to make it smarter (just in case two more men in a garage come along to steal their crown!). Their latest experiment is that it’s allowing some

How Does Google PageRank Work? [infographic]

Found by my lovely colleague Joe P via How Does Google PageRank Work? | Visual.ly.