56% don’t sign up to a mobile app because of long registration

Brands risk losing customers as a result of poor mobile engagement. Research from Foolproof’s ‘Going Mobile’ study has found that 56% wouldn’t sign up to an app if it had a long registration, while 49% stopped using a service due to a time consuming log-in process.

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via 56% don’t sign up to an app because of long registration | The Drum.

IKEA make their catalogue more engaging with the help of the smartphone

The IKEA catalogue. More published than the Bible apparently. First published in 1951, it now has a run of over 200 million per annum.

It has a ‘shelf life’ of about 2 weeks,  so IKEA wanted to extend that. Their USA arm has created some nice functionality in their new catalogue – lots of extra content and augmented reality when you use your smartphone with it.

via It’s all about the conversation…or is it?: IKEA Takes Its Catalogue To The ‘App’ Level.

Mobile Video Apps – The Next Big Thing?

Nice little pres about mobile video apps – I’ve downloaded Viddy and Tout…

The UK loves SMS

Accord­ing to Ofcom, aver­age SMS use is increas­ing for both pre-pay and post-pay users. A study by Acision has ques­tioned 2,000 respon­dents in the UK.

In terms of gen­der dif­fer­ences, the study found that men text a larg­er num­ber of con­tacts than women, send­ing text mes­sages to an aver­age of 17 peo­ple reg­u­lar­ly, com­pared to women who habit­u­al­ly text the same 13 peo­ple. Women on the other hand, are more like­ly to send longer text mes­sages or SMSs that say ‘I love you’.

“The fact that men com­mu­ni­cate with more peo­ple doesn’t mean that they are more social – men tend to be more prac­ti­cal send­ing short mes­sages, com­pared to women who may text fewer peo­ple, but use text mes­sages to deep­en relationships.”

The 18-25 year old brack­et sends an aver­age of 19 text mes­sages per day, or 133 mes­sages a week, more than dou­ble any other age group. Over 55 year olds most­ly send text mes­sages to reach fam­i­ly (55%), while only 19% of under 25s text their fam­i­ly with 45% of young peo­ple pre­fer­ring to send mes­sages to friends.

“Peo­ple today are also com­part­men­tal­is­ing their mes­sages as they all have a spe­cif­ic pur­pose. Email is being used much less for per­son­al com­mu­ni­ca­tion and much more for busi­ness, where­as social net­works tend to remain a medi­um to mes­sage friends and peers, some­times on a one-to-many basis,” says Jones.

“Text mes­sag­ing remains a func­tion­al com­mu­ni­ca­tion tool, but still with a per­son­al aspect, which could explain its longevity,”

“You can say things in text you wouldn’t nec­es­sar­i­ly say on anoth­er com­mu­ni­ca­tion tool. Although there has been an influx in new broadband-based mes­sag­ing ser­vices, which peo­ple are cer­tain­ly exper­i­ment­ing with, peo­ple are dif­fer­en­ti­at­ing ser­vices accord­ing to their need and using them as com­pli­men­ta­ry ser­vices as opposed to stop­ping usage of one or anoth­er mes­sag­ing service.”

More at: http://thenextweb.com/uk/2012/07/18/why-do-we-love-sms-so-much/

1/3 of UK parents consider apps to be “integral” to family life

New research shows that UK family’s are embracing apps at an incredible rate, with one-third of British parents with app-enabled devices claiming apps are now “integral” to their family life.

Of the 2,000 respondents surveyed, 75% of parents with app-enabled devices share them with their kids, while 56% have downloaded an app at the request of their child or children.

Despite the wealth of free apps available, 49% of respondents were more than happy to purchase paid-for premium apps, with many spending as much as £10 a month on family-orientated apps.

Read more: One third of parents consider apps to be “integral” to family life : Tech Digest.