Mobile Marketing

Sending Email via Mobile up by 32.5%

Key takeouts: The number of people who have paid for an item in a shop via their mobile is on the up. Globally 22% have now used their calling device as a mobile wallet, up

63% in UK more likely to view a video ad on their mobile, if it’s on an entertainment app

Research by mobile ad network Mojiva found that 33% of people in the UK prefer to watch content on their phone at the time of their choice rather than their TV, and that 70% spend

Making calls is fifth most frequent UK smartphone activity

A study from O2 has found these averages: Browsing the Internet is the most frequent activity on smartphones these days, accounting for 25 minutes a day, while more specifically, checking social networking sites accounts for

Instagram Stats – Top 5 filters & tags

Is Photography Dead? A History From Early Cameras to Instagram [INFOGRAPHIC].

People have greater engagement with web when accessed from a mobile device

Research by MediaCom shows that people have greater engagement with the web when they access it from a mobile device. It found that [tweetherder]after just 30 seconds of interaction with a mobile ad, the likelihood of a purchase

“People turn on their phones all the time to get little pellets of love. They want to see that people want to be in touch with them”. via Econsultancy

Smartphones and tablets drive an increase in impulse purchases

Almost one-fifth (17%) of respondents to a survey from Rackspace said that mobile devices have increased their impulse purchases. 71% of this group said that the main reason for the increase in spending is that

25% of UK consumers have made a purchase using their mobile

The number of consumers that have made a purchase on mobile has roughly doubled in the UK since 2011 from 13% to 25% of consumers. The report also shows that consumers are increasingly using their

20% of mobile owners say mobile ads have influenced a purchase

“48% claim mobile and PC advertising have influenced a purchase decision (compared to 55% from mainstream TV advertising). This influence is directly relating to brand sales both on and offline, with a fifth of respondents

Research from Periscopix shows that between 7.30pm and 9pm more people click on tablet ads than on mobile ads, while for the rest of the day mobile clicks track slightly above tablets. Click-throughs from tablets account for around 11% of all clicks at 7pm rising to 14% at 9.30pm, compared to 10% and 12% respectively from mobile. The vast majority of clicks (80%) still come from desktops but this starts