Bing & Yahoo best for ‘successful searches’

Posted on August 17, 2012

Bing and Yahoo have the highest proportion of ‘successful searches’ (searches that resulted in a click-through):

Yahoo – 86%

Bing – 84%

Google received 76%, however it’s increasingly trying to give searchers the answers without clicking away from the search engine (see previous post about the introduction of the Knowledge Graph).

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