63% in UK more likely to view a video ad on their mobile, if it’s on an entertainment app

Research by mobile ad network Mojiva found that 33% of people in the UK prefer to watch content on their phone at the time of their choice rather than their TV, and that 70% spend over 30 minutes a week watching video content this way.

via http://www.thedrum.com/news/2013/04/02/63-brits-more-likely-view-video-ad-their-mobile-if-it-s-entertainment-app