25% of UK consumers have made a purchase using their mobile

The number of consumers that have made a purchase on mobile has roughly doubled in the UK since 2011 from 13% to 25% of consumers.

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The report also shows that consumers are increasingly using their smartphones to shop around and research product information while in-store.

In the UK 43% of respondents said they had used their mobile to compare prices and look at product reviews while out shopping, up from 19% in 2011.

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